Ethnographic research is ideal for accessing real-world insights, but what do you do when there are privacy, ethical, or regulatory concerns?
One solution is dynamic role-play, a qualitative methodology that simulates conversations when true immersion is not an option. Through examining language, tone of voice, body language, and eye-tracking, you can generate rich insights to understand how your audience thinks.
So how can you utilize dynamic role-play to yield meaningful insights?
Register today you will learn:
- How to access real-world insights when privacy, ethical or regulatory concerns rule out ethnographic research
- How top companies use dynamic role-play to generate meaningful conversations with customers
- How you can influence outcomes by uncovering bias, stumbling blocks, and key decision-making factors
Speakers:
Caroline Brennan, Vice President, Life Sciences, Escalent
Jagan Choudhary, Business Insight Lead, AstraZeneca
Heather Mitchell, Senior Director, Qualitative, Escalent
Brian Shaw, Senior Vice President, Head of Wealth Management Marketing Research & Insights, Bank of America
