Amazon is adding more sponsored product ads to the top of search results.
Sponsored product ads accounted for roughly 73% of retailers’ Amazon ad spend in the second quarter of 2021, according to digital marketing agency Merkle.
Ad prices have surged on Amazon as competition has flourished.
This is showing that amazon digital and search ad business is growing very fast. It is the bright spot next to the superior aws cloud business. As more and more sellers compete on amazon platform, the digital and search ad business will be grow even faster. Investors who holding on amazon stocks will be rewarded toward the year end.