This year, U.S. holiday retail sales are projected to grow by 2.7% to $1.093 trillion.
That’s trillion with a “t.”
Clearly, the floodgates are about to open on a massive amount of retail activity.
Despite bullish projections, however, the 2021 holiday season is bound to be complicated by lingering concerns over COVID-19, labor shortages, supply chain disruptions, spiking inflation, and other potential—let’s call them—gamechangers. It’s hard to remember a holiday shopping season with so many pressing questions and so many perplexing uncertainties.
This year, in particular, holiday success will go to the prepared. CPG brands and professionals that take a deliberate, strategic approach to the 2021 holiday season will find ways to win more sales, outmaneuver competitors, and grow their business.
“The 2021 Holiday Report for CPG Professionals,” a free resource from Field Agent, is chock-full of survey insights, CPG best practices, and useful tools to help brands prepare for the quickly-approaching holiday shopping season—and the challenges it throws at them.
Inside you’ll discover:
- Several pages of insights to help brands get acquainted with this year’s holiday shopper, based on a survey of 1,250 holiday households
- Expert advice on holiday retail from a panel of experienced CPG veterans
- Information on useful tools to help brands grow their holiday business
With 36 pages of insights, best practices, and tools, our 2021 holiday report is the ideal companion for CPG professionals looking to make their mark this holiday season.
Claim your free copy below.