Thursday, June 30, 2022
  • Login
Fox Finances
No Result
View All Result
  • Home
  • Business
  • Stocks
  • Investments
  • Commodities
  • Forex
  • Crypto
  • Insurance
  • PF
  • Markets
  • Startups
  • Real Estate
  • Home
  • Business
  • Stocks
  • Investments
  • Commodities
  • Forex
  • Crypto
  • Insurance
  • PF
  • Markets
  • Startups
  • Real Estate
No Result
View All Result
Fox Finances
No Result
View All Result
Home Market Research

How CPG Brands Can Make the Most of Halloween

Fox Finances by Fox Finances
September 14, 2021
in Market Research
0
0
SHARES
85
VIEWS
Share on FacebookShare on Twitter


“Halloween is our Super Bowl.”

That’s how one CPG professional from a leading candy company described the upcoming holiday.

“It’s what we as candy brands are most closely associated with,” she said. “Unlike Valentines and Christmas, Halloween is directly affiliated with candy…it’s a much larger audience.”

For candy brands and other CPG companies, this Halloween in particular carries an unusual amount of weight. The holiday was a subdued affair in 2020, as shoppers wrestled with something far scarier than ghouls and goblins: the COVID-19 pandemic.

A recent survey of over 1,100 households, conducted for Field Agent’s CPG Guidebook for Q4 Success, found that only 49% passed out Halloween candy in any form last year.

But times change, and for various reasons, many households may feel more comfortable participating in the holiday in 2021. The same survey found that 66% of households plan to distribute treats this year: an increase of 17 percentage points.

households that pass out Halloween treats 2020 vs. 2021

Additionally, 43% of Halloween households (n = 857 surveyed shoppers who expect to make Halloween purchases this year) said they plan to spend more on the holiday than they did last year, compared with just 19% who expect to spend less.

That increase is welcome news to many brands.

So what can CPG companies, particularly brands that rely heavily on a strong Halloween showing, do to scare up more Halloween sales this year? 

Let’s consider some tricks, er, tips. 

The CPG Guidebook for Q4 Success, a free resource from Field Agent, is full of advice from a panel of CPG veterans.

Let’s consider just two tips from the guidebook that are especially relevant in the Halloween season, along with some additional commentary from our candy insider.

 

Tip #1: Win the Space Wars

The guidebook presents a tried-and-true formula for retail success: inventory + space + execution = Q4 success. Clearly, space is key to Q4 sales. 

Growing your brand’s in-store footprint (and using it effectively) is a fundamental way to increase sales – especially in a short, high-volume season like Halloween.

“The name of the game is proximity,” states the guidebook, “being proximal to as many purchase-minded shoppers as possible.”

Our candy insider agrees.

“Many companies will have their retail team be the ‘front men’ for their seasonal game plan,” she said. “They have their retail team game-planning with store managers in July to properly allocate floor space in order to achieve higher sell-through. This allows the floor to turn over candy quicker to get the upcoming pallet into the place of the previous one.”

Ultimately, the more space you command, the more sales you’ll generate. 

Of course, easier said than done, especially for smaller brands. The guidebook contains specific advice and tools for “winning the space wars.”

 

Tip #2: Hit the Sales Floor Early

If you’ve heard it once, you’ve heard it a thousand times: the early bird gets the worm.

Nowhere is this more true than in seasonal retail.

After all, to get the most out of your Q4 sales, your SKUs not only need to be where shoppers are, they need to be when shoppers are.

And Halloween is no exception.

“The Halloween season starts subtly in July,” said our candy insider. “Many companies start the season early in order to achieve the fullest sales potential. We’ll start sending out impulse candy and other smaller-ticket items to get our consumers thinking about the transition from summer to fall.”

This is the kind of strategic thinking that is rewarded when the big day comes around.

A little creativity (and a lot of preparation) gets real results for candy companies and other brands that rely on Halloween sales. 

 

Q4 is much more than Halloween. Gameday, Thanksgiving, Christmas, and other shopping events make it a crucial three-month span for many brands. That’s why Field Agent created “The CPG Guidebook for Q4 Success” – to help your brand make the most of Q4 2021.

This free guidebook contains:

  • Expert advice from seven veteran CPG professionals
  • Insights into shoppers’ attitudes and intentions from surveys with over 2,000 shoppers
  • Useful tools to help your brand win more sales in the final months of the year

Download your free copy below.

 

Do more in Q4 this halloween season with Field Agent

 





Source link

Tags: BrandsCPGHalloween
Previous Post

Inside a Grand Houston Manor – Sotheby´s International Realty

Next Post

Does Medicare Cover Dentures? – NerdWallet

Next Post

Does Medicare Cover Dentures? - NerdWallet

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest

The UN Just Put Up A Giant Statue In New York That Resembles A “Beast” Described In The Book Of Revelation – Investment Watch

December 9, 2021

Homeowners Insurance for First-Time Buyers

June 27, 2022

China coronavirus – Shanghai reports Covid-19 case outside quarantine area

May 28, 2022

The Top 11 Stocks To Start Your Retirement Portfolio

June 24, 2022

Will Ripple Leave U.S If XRP Loses Case Against SEC?

June 24, 2022

A league of their own

June 24, 2022

The Pursuit of Scrappyness. After an acquisition allowed me to… | by Ben Weiss | Jun, 2022

June 23, 2022

Bitget to Increase Its Global Workfoce despite Global Crypto Layoffs

June 23, 2022

RH, Carnival, Universal Health Services and more

June 30, 2022

Biden Official Says US Government Could Pass Stablecoin Rules by End of Year

June 30, 2022

Ground Transportation Platform Jyrney Wins BTS Europe Innovation Faceoff

June 30, 2022

DevOps, present and future

June 30, 2022

First Wall Street bank to call a U.S. recession now sees chance that inflation fails to decelerate

June 30, 2022

Xerox CEO Visentin Has Died. What It Means for the Company.

June 30, 2022

REV acquisition looms : stocks

June 30, 2022

Conquer Profitable Chart Patterns for Forex – Trading Strategies – 30 June 2022

June 30, 2022

Ads

Fox Finances

Get the latest news and follow the coverage of Business & Financial News, Stock Market Updates, Analysis, and more from the trusted sources.

CATEGORIES

  • Business and Finance
  • Commodities
  • Cryptocurrency
  • Forex
  • Insurance
  • Investments
  • Market Research
  • Personal Finance
  • Real Estate
  • Startups
  • Stock Market

RECENT UPDATES

  • RH, Carnival, Universal Health Services and more
  • Biden Official Says US Government Could Pass Stablecoin Rules by End of Year
  • Ground Transportation Platform Jyrney Wins BTS Europe Innovation Faceoff
  • Home
  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2021 Fox Finances.

No Result
View All Result
  • Home
  • Business
  • Stocks
  • Investments
  • Commodities
  • Forex
  • Crypto
  • Insurance
  • PF
  • Markets
  • Startups
  • Real Estate

Copyright © 2021 Fox Finances.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In